Bloggers Launch Kickstarter for All-Vegan Convenience Store in Philadelphia

V Marks the Shop LLC to Serve Community, Compassion & Convenience

V Marks the Shop LLC has launched a round of crowdfunding through to create an all-vegan convenience store in Philadelphia, PA. The purpose to bring a message of “Community. Compassion. Convenience” to the City of Brotherly Love by selling 100% vegan and cruelty-free products, ranging from food to home goods. The goal is to raise $50,000 by January 1, 2016.

The team behind V Marks the Shop consists of vegan bloggers Carmella Lanni and Carlo Giardina, aka The Food Duo ( Carlo shares “Philly embraces diversity, so we embrace Philly. This is why we want to set new roots in this city for ourselves and for the store. Philadelphia is seeing veganism at work from food to community. That energy is what we want to capture in the store.”

V Marks the Shop is using the Kickstarter campaign as a online AND offline social community effort to create the store as a meeting place for vegans and non-vegans alike.

•    Pledges will go solely towards the development of the store in Philadelphia
•    4 neighborhoods are in consideration for the store’s location, which looks to hosting community-based events
•    An online store is in the works to connect Philadelphians interested in vegan living to a global community

About V Marks the Shop: V Marks the Shop will be a convenience “store for everyone,” offering 100% vegan and cruelty-free food and home goods. The mission of the store is rooted in community, compassion and convenience to bring together vegans and non-vegans alike. Their upcoming online store will be at The Kickstarter campaign runs through January 1, 2016 at

About James Lucas

James has been a graphic designer for over 18 years and owns Wave Hound Surf Shop. James started Doylestown Movie Fans, who meet once a month to see movies at the County Theater in Doylestown, PA. He and his wife Chris started Bucks County Vegan Supper Club in 2009, whose members meet once a month to have a vegan potluck dinner. They are currently working through the Veganomicon cookbook, which inspires experienced and recent vegans to try new recipes. James is proud to support Farm Sanctuary and The Surfrider Foundation.

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