Kickstarter Campaign for Vegucated


We finished our documentary! It’s been a loooong road, but we’ve done it. And we’re thrilled that we’ve been getting fantastic feedback from industry leaders and sneak peek preview viewers.

But making a documentary is only half the work and money; releasing it is the other half. Through this Kickstarter campaign, we hope to raise enough funds to put us well on our way towards a successful theatrical, DVD and digital release this fall. We also hope to increase awareness about our film. Crowdfunding is only partially about raising money; it’s also about growing community around a project, and this low-budget indie doc was raised by the community for the community. By the end of these four weeks, we hope to reach 5,000 “likes” on our Facebook page and 5,000 Twitter followers to really be able to really engage with the community.


Part sociological experiment and part adventure comedy, Vegucated is a feature-length documentary that follows three meat and cheese lovers from different backgrounds who agree to adopt a vegan diet for six weeks. Lured by tales of weight lost and health regained, they begin to uncover the hidden sides of animal agriculture that make them wonder whether solutions offered in films like Food, Inc. go far enough. Before long, they find themselves risking everything to expose an industry they supported just weeks before. But can their convictions carry them through when times get tough?

After many years in production, what we’ve ended up with is an entertaining, accessible, honest, and, we believe, universal story about the challenges and the rewards that come along with consciously putting one’s actions in alignment with one’s beliefs. It’s also a timely story as we stand on the brink of an “alternative lifestyle” becoming solidly mainstream as more and more people choose plant-based living and more and more media outlets position it as a viable, common sense, and enjoyable solution to some of the greatest environmental, health, and ethical challenges of our time.

Our hope is that this film will further the conversation about our culture and our relationship to animals, our planet, and our bodies through our food. We hope people who have started down the veg path will share it with friends and family and create more peace and understanding at the dinner table. And, of course, we hope that people who are curious about plant-based living will watch it and feel inspired to embark on some delicious and fulfilling adventures of their own.

For more info about the film, please visit and sign up for updates.


We plan to partner with local organizations in key cities for our theatrical release this fall and then release the film on DVD and digitally before the holidays. We’re working with FilmBuff, a digital entertainment curator offered by one of the largest and most successful providers of digital entertainment content, to help get the film onto platforms like iTunes, Netflix, and VuDu video on demand. In early 2011 we will launch our community screenings campaign and house party potluck campaign.

In the meantime, we are offering sneak peek screenings of the film in conjunction with veg conferences in LA this Thursday, July 21st and in Portland, Oregon Thursday, August 25th to get the veg community energized about the release.


Your dollars will help to cover:

  • Music rights and archival material rights
  • Legal fees and errors & omissions insurance
  • DVD authoring, exhibition copies, and closed captioning
  • Marketing and publicity
  • Our summer “sneak peek preview” screenings tour to galvanize our base
  • Building the “Challenge” and “Community” portions of our website
  • Editing and authoring a special shorter DVD for high school educators

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